Germany’s logistics industry has led Europe for years, generating sales of 180 billion euros in 2007 — making it the country’s third-largest sector after retail and automotive. Germany’s logistics market is dynamic, growing faster than the economy as a whole and creating new jobs as a result. Over two million vehicles — ranging from small trucks and vans across freight trains to ships — are on the go everyday making shipments and deliveries. (Source: Hoppenstedt)

The pressures resulting from increasing globalization and competition are also giving rise to new structures in the transport and logistics sector. Local players are growing into global service providers through acquisitions and takeovers; it has almost become a must to build networks as a preventive measure — especially in view of the coming growth markets. The market supply is enormous — and so is the demand for customer-specific transport and logistics concepts. How can you figure out how to go one better on your rivals’ offerings, and which services are best-suited for letting a modern transport and logistics company score?

This is a perfect task for Cogisum search technology, which is ideal for observing the marketplace and competitors and for Competitive Intelligence. It combs all data spaces for certain keywords: the Internet, intranets, file systems, databases. Up-to-date information is gathered on a daily basis, then analyzed, categorized, sorted by relevance, and if wished made available on a special logistics portal. Blogs, forums and newsgroups are screened and studied to check the market’s pulse: can future trends be identified on the based of “weak signals”? Are customer wishes or problem areas identifiable? The insights gained with Cogisum products and solutions serve as reliable parameters for taking forward-looking, entrepreneurial action. 

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