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Would you like to talk to us about your business or ask us questions? Do you want us to prepare an initial offer or test layout?
Then please contact us >>
Media, Entertainment + Publishing
Media convergence is increasingly experienced as totally normal; in fact, today’s youngsters can no longer imagine anything else: videos on the mobile, e-mails on the phone, TV and newspapers on the Internet. Podcasts and RSS feeds are part of everyday life, and it’s not uncommon for them to spend their free time in chat rooms, blogs and forums.
Corporate landscapes are also increasingly shifting onto the Internet — a special challenge for media creators. On the one hand, they are fighting the omnipresence of Google, Yahoo, Microsoft and the rest, and on the other they have to deal with the changing consumption habits of their target groups. The classical medium of paper is steadily losing ground, the still-modern medium of television is innovating at a pace similar to that of computers, and Web components are now also making more inroads into TV. In this age of digitized content, dwindling newspaper circulations and stagnating TV advertising markets, few media enterprises can still afford to restrict themselves to their classical core business. The word of the future is “online”.
The consequences? For one, providers have to present content in multiple media. This only works with a technology that is able to intelligently supplement the desired processes and/or sales channels — and Cogisum can provide valuable support for this. Another consequence is that all existing media are being extended into the Internet and appropriately presented there. And, of course, the possibility of searching for specific information. Newspapers were yesterday, portals are only the beginning of tomorrow. Cutting-edge Cogisum search technology trawls blogs, forums and newsgroups for the information you need. Consumers consume information as and when they need it. But one thing they always win is time. Search results are turned into a goldmine: the information is analyzed, categorized and automatically presented, on request also visualized. Cogisum’s products and solutions place precisely tailored information in a whole new media light.
Cogisum Products for Your Industry:
Corporate landscapes are also increasingly shifting onto the Internet — a special challenge for media creators. On the one hand, they are fighting the omnipresence of Google, Yahoo, Microsoft and the rest, and on the other they have to deal with the changing consumption habits of their target groups. The classical medium of paper is steadily losing ground, the still-modern medium of television is innovating at a pace similar to that of computers, and Web components are now also making more inroads into TV. In this age of digitized content, dwindling newspaper circulations and stagnating TV advertising markets, few media enterprises can still afford to restrict themselves to their classical core business. The word of the future is “online”.
The consequences? For one, providers have to present content in multiple media. This only works with a technology that is able to intelligently supplement the desired processes and/or sales channels — and Cogisum can provide valuable support for this. Another consequence is that all existing media are being extended into the Internet and appropriately presented there. And, of course, the possibility of searching for specific information. Newspapers were yesterday, portals are only the beginning of tomorrow. Cutting-edge Cogisum search technology trawls blogs, forums and newsgroups for the information you need. Consumers consume information as and when they need it. But one thing they always win is time. Search results are turned into a goldmine: the information is analyzed, categorized and automatically presented, on request also visualized. Cogisum’s products and solutions place precisely tailored information in a whole new media light.
Cogisum Products for Your Industry:
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